CNN International and its sister network CNN Airport begin airing public service announcements on the work of the IVI and its humanitarian mission in March. Because of IVI’s mission and its non-profit status, CNN is airing these announcements free-of-charge.

The CNN networks, the world’s leading broadcaster of news and information, will likely air a 60-second video two to three times a day, and then shorter versions, for unspecified periods of time over the coming months.

IVI´s PSA (60 sec) - click the picture to watch.

The airing of IVI’s PSA by CNN comes at a time the IVI is celebrating its 10th anniversary. It is the result of the IVI’s expanding efforts to promote its important mission to speed up development and deployment of affordable vaccines to reduce illness and death among the poorest children throughout the world.

“CNN’s support is sure to greatly enhance IVI’s global visibility, and give a big boost to the IVI’s ongoing efforts to improve the lives of children in developing countries through vaccines,” said IVI Director-General Dr. John Clemens. “We are very grateful to CNN.”